The Franchise

With the growing number of franchise offerings recently it is difficult for the smallest franchise companies to compete. They generally do not have the advertising budgets to pick and choose which markets the franchise prospects will be calling from. Many rely solely on Internet Marketing; unfortunately 80% of such leads are not so good. On top of this obstacle they must compete with sales departments of larger franchise companies, which have lots of experience.

For smaller franchisors it is imperative that they are able to differentiate between other franchisors in their price category and sub industry sectors. Below is a listing of my franchise company’s differences between other franchises. I recommend that you read this and think about your business and see if it gives you ideas of how you can differentiate your company from your next nearest competitors. Read each item and have a legal pad in hand, write down those items, which apply if any and any ideas that you think of as you read them. Remember while reading this that our business model, a mobile care wash franchise, will differ from your business so you will end up with much different items when completed. This exercise will assist you in brainstorming and thinking of ways you can distance yourself from the larger and more aggressive sales tactics of larger companies.