Franchise Opportunity - Questions To Ask The Franchisor - #33
Wednesday, May 21st, 2008Finding The Right Franchise
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Finding The Right Franchise
Finding The Right Franchise
Whether it’s hamburgers, pizza, telecom, coffee, Internet, muffler parts, or seniors’ services, there are Franchise opportunities available to evaluate. There are great Franchise systems, good Franchise systems, and bad Franchise systems. The challenge is to ask the right questions to find the right system that will fit your goals and dreams. The key is to ask the questions - and listen closely to the responses. Only then can you determine if the Franchise opportunity is the right fit for you. So whether it’s food services like burgers or coffee, professional services like telecom or IT, or manual services like cleaning or oil changes, ask the questions and record the answers.
The franchise business has been around a long time, in fact they go back as far back as the 1850’s. The notion of selling off a business or a part of a business in order to expand into new areas usually came from the lack of investment funds from the business owner. Through their creativity they were able to keep the business alive by selling franchise opportunities to would-be entrepreneurs.
Listen for those who think running a franchise company is easy let me tell you what. It would be easier to run the War in Iraq or Iran than to run a franchise company in 110 cities, 460 units in 23 states and 4 countries. In fact I bet the President’s job is easier than mine was. In fact I’d bet on it. You see each time you open a new market; you have new problems and just when you think you have it all figured out, there is another one. “Controlled Chaos” is more descriptive term than franchise management?
Franchises are sold as the sweetest deal since time began, but you need to TEST THE PROFORMA before you put the family fortunes at risk.
A few years ago, I had a business partner who bought a well known restaurant franchise. However, it was well known on the West Coast while we were on the East Coast. Six months later the building was empty. Doors locked! There stood a $350k beautiful tomb for the undertakers.
What happened?
Currently there are several thousand franchise opportunities available to prospective business owners, from fast food restaurants to direct mail marketing. Your challenge will be to educate yourself and sift through all the information in order to make the best decision for your personal situation and goals.
Many people wish to become an entrepreneur and own their own business. While buying franchise has many upsides to it, there are also the downsides and risks that you take. It is extremely expensive to get a franchise up and running, so there are many things that you must consider before purchasing a franchise. There are many positives to owning your own business, but it is important to be cautious with a large investment such as buying franchise.