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Building a Franchise Powerhouse

Posted in Franchises by admin on November 11th, 2008
Tip! Be sure your marketing communicates the franchise brand position. From your lead generation materials (print ads, postcards, in-store messages, mini-brochures, digital brochures, website) to your follow-up materials (franchise brochures, videotapes, email messages, eBrochures), personal interactions and even the portrayal of franchisees in consumer advertising should be consistent with the Franchise Brand positioning.

Take a note from the movie industry on the value of building a franchise. Franchises usually do a good job about building cross-selling opportunities into everything they do. Two recent franchise movies have taught me that some in Hollywood are very talented in this regard.

“Star Wars” many moons ago showed us how successful movie franchises could be.

Recently, there came “2 Fast 2 Furious.” They are offering “Fast and Furious” car accessories up to and including the “Fast and Furious NOS Kits”.

Tip! ) Franchise Organizations and Companies use a common brand name with all outlets; The Catholic Church uses a common religious teaching.

But the king was yet to be seen. By far the best job I have seen from the Hollywood types is “The Matrix” trilogy. They designed and had Samsung build products to be used in the movie, from which could later be marketed to the die hard loyalist fans of “The Matrix” trilogy.

It is like they have always said. The easiest sale a business can make is to an existing and satisfied customer.

Put some thought into your own business and find ways to tweak your ability to earn money from your existing and loyal client base.

Tip! ) Franchise Organizations and Companies sell products to customers for money; The Catholic Church sells perceived eternal salvation in trade for tithing.

Copyright Bill Platt - All Rights Reserved. Reprints allowed with article and resource box unedited. If you post this article on a website, you must set the links up as hyperlinks.

ABOUT THE AUTHOR:

Bill Platt is the owner of http://www.LinksAndTraffic.com

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